Finding the right florist
You’ve found Mr (or Mrs) Right, now find the right florist…
The relationship between the bride to be and their florist is a very important one. There is a huge level of trust in creating the perfect wedding day; “Will the florist make exactly what I’ve requested?”, “Will the arrangements be delivered to the right places on time?”, “Will the florist charge me an arm and a leg for a few daisies…?”, the list goes on (and on).
Being a florist myself I completely understand that this can be a hugely daunting process, and one you ‘ideally’ only want to have one shot at getting right. With the right florist, your wedding can go from being ‘okay’ to something sensational. The right florist will not only find you the right flowers, they can also be an important presence in the run up to your wedding and can provide an unbelievably calming influence.
So where to begin? It’s a good idea to start with looking at wedding blogs, Facebook pages and Pinterest. Set up a Pinterest board, pinning all your wedding ideas. The florist will need to see your full vision to be able to give their best creative input.
Florists also tend to showcase their work on these forums, you will be able to see how versatile they are, and if they can incorporate a certain style you’re after. You might even find the exact (or similar) from their previous work. Instagram is also very good for this…I maybe slightly addicted to Instagram!
Reach out to the florists that you are interested in, email is great for this. It’s a good starting point to see if the relationship works for you, how they reply, what the turn around is. Many florists are super busy so can’t reply straight away, but at the same time you need to ensure you aren’t left hanging for days on end.
Now the fun part, go for a yummy coffee and meet the florist/s that you like. See how you get on with them, face to face. Are they ‘getting’ exactly what you’re asking for, do you feel relaxed and comfortable. This is where the Pinterest board, or any other visuals come in. The ideas that you have in your head may look completely different in your florist’s head (and vice versa) and that can be where problems can occur. Visuals can be tweaked, added to, slightly altered and make it so much easier for you both to work with.
It’s also handy to let the florist know your flower budget if you have one, many brides I meet don’t, so don’t worry if you aren’t sure yet, it just allows your florist to try to work at a level that is realistic for you. It can be very easy for the bridal party to get carried away with the florist’s ideas and then get a huge shock when the first quote comes through!
Once you have discussed everything with your florist, for example; style, colour scheme, creations, delivery times, set up etc., your florist will then be able to go away and price this up for you. This is a lengthy task so you will need to allow at least a few days before you get the first quote.
I send all my quotes with pricing for individual items given on a line by line basis. This enables the bridal party to see exactly what they are paying for so they can determine any items they want to increase, decrease or remove completely. I always advise to either completely change an item or remove it rather than take flowers out to reduce costs, as this can diminish the creation and detract from the beauty that was intended.
Once you have agreed and are happy with all of the costs, you will need to pay a deposit, depending how close it is to your wedding and make an arrangement around when the final bill is to be paid. It’s then time to tick the flower box and move onto your next task. The florist should contact you nearer the time of your wedding to ensure that everyone is still happy with the arrangements and then the next time you see them will be on your joyous wedding day with your beautiful wedding flowers.
I hope this covers most of the areas for you, if you have any questions or if you would like me to go into anything further, please feel free to reach out to me at firstname.lastname@example.org.
Photographers in order of images;